Global Achievements: A collection of best Success Stories of Retail SMEs in International Markets – Cyprus
MITSIOS TRADING LIMITED
Category – Key words
Food service industry, raw material import, storage, distribution, grocery and related product merchant wholesales. Nondurable goods.
Who?
Mitsios Trading Ltd. is a leading raw material import, storage and distribution company. Our clients include many prominent bakeries, restaurants, hotels and hypermarkets across the island – Dali, Cyprus – More than 40 years
Website
Abstract
The challenge that you may face is the inclusion on the market. Therefore, you have to find out first in which country your products are in demand and then what are the taxation issues you may face but also what are the local regulations.
Results achieved
They have acquired over 40 years of experience delivering quality products and now their fully equipped, certified training centre offers training and custom product development opportunities to their associates. In collaboration with their suppliers and academic partners they conduct educational seminars and workshops for industry professionals. “Our ambition through these presentations is to share knowledge and expertise, in order to empower and actively encourage our clients to implement alternative and innovative solutions specific to their needs”.
Tips to replicate
The trading business Mitsios Trading Limited, when started providing products to other countries first assessed the demand of products and therefore it only has clients like supermarkets, restaurants, bakeries and hotel.
SIIMA MOTOWEAR
Category – Key words
Moto equipment
Who?
Siima MotoWear is a company that specializes exclusively in the production of high quality, comfortable and versatile motorcycle clothing. Nicosia, 2014
Website
Siima MotoWear – Who we are (siimajackets.com)
Abstract
The development of motorcycle gear that meets the high safety and quality standards emerged.They have developed their products to a more technical and versatile level, always aiming to keep high quality, safety and comfort standards.
Results achieved
The inception of the idea was taken in 2012. The business took off in 2014. Siima MotoWear has been embraced globally and our high quality motorcycle protective clothing has reached thousands of happy riders who are seeking quality, safety and comfort in their gear.
Tips to replicate
One more action that is important to do in order to be successful in the international market is to adapt to your website or your business site/market place the native language of the region you are being expanded. Even though that English is the main language that everyone knows, they might be costumers that they prefer to order in their own native language. Moreover, you need to be careful and not use a translator tool but someone that is specialized in linguistics. All the retail companies from Cyprus that have expanded to Europe in their website platform they provide their services in other languages rather than English as for their costumers is easier to make purchases in their native language. A great example is Siima Motowear that provides their service in Italian.
MTC GAME
Category – Key words
Game industry, online platform
Who?
Though MTCGAME started out as local digital store, due to effective projection and innovative approaches, it successfully managed to expand its services globally over time. MTCGAME is an international online platform which provides digital codes and services to gamers
Website
MTCGAME | Digital Online Global Game Store
Abstract
You are going to deal with customs, taste, lifestyle, spending that may be completely different from yours. Therefore, you need to be prepared and analyse all the geographical, financial and behavioural data of the place. Therefore, to develop your companies custom service is crucial. For example, one of the retail companies in Cyprus that provides people with games, offer their services to the costumers 24 hour per day
Tips to replicate
Be prepared and analyse all the geographical, financial and behavioural data of the place.
ΑΛΦΑΜΕΓΑ
Category – Key words
Hypermarket, food sector
Who?
Hypermarket chain stocking, varied selection of local and imported international products. 18 stores and 2200 employees in March 2022. Egkomi, Cyprus. 1958.
Website
Order Groceries Online – Alphamega Hypermarkets
Abstract
You are going to deal with customs, taste, lifestyle, spending that may be completely different from yours. Therefore, you need to be prepared and analyse all the geographical, financial and behavioural data of the place. Therefore, to develop your companies custom service is crucial. For example, one of the retail companies in Cyprus that provides people with games, offer their services to the costumers 24 hour per day.
Results achieved
They are the largest and fastest developing Cypriot hypermarket chain in the country, with 18 stores and 2200 employees to-date, in March 2022.
In 2020 Alphamega Hypermarkets is awarded with the CIO 100 Award, as one of the 100 most technologically innovative companies worldwide, joining retail giants such as Samsung, Deloitte Global, Nestle, and Dell.
Tips to replicate
Being innovative and using new tools and stuff in the business is a great way to cause interest to customers and clients. One business that is dealing with sales of goods, when used innovative custom service and renovated the stores approached new clients and partners and that made a huge change impact.
SENAGA TRADING LIMITED
Category – Key Words
Consumer electronics and computers
Who?
Deliver top class services in the area of sales, marketing and distribution. 9 employees. Nicosia, Cyprus. 2011.
Website
Abstract
Senaga Trading Ltd (STL) was founded in Cyprus in 2011 and specializes in delivering top class services in the areas of sales, marketing and distribution at a national level. Due to its high level of competencies and very strong financial solidity, STL has managed to build an exceptional reputation in the Cypriot market regardless its short lifespan. The company enjoys a team composed by young and ambitious people who have already delivered a number of proven success stories to its partners.
Results achieved
Its current brand portfolio includes AB-InBev’s Belgian Premium beer Stella Artois and Super Premium beers Hoegaarden & Leffe. AB- Inbev is considered as the world’s No1 Beer Producer.
Tips to replicate
The trading company Senega, declared that through the marketing skills that their employers developed and the experience that the business had in the field that their trading work takes place they became able to have a healthy growth in their business.
ELNIA
Category – Key words
Manufacture, Europe, middle east, north Africa
Who?
Insert a short description of the business, including: Parquet flooring. Nicosia, Cypru. 40 years.
Website
Abstract
Offering innovative solutions for a wide range of professional and residential necessities, ELNIA features an extensive array of products, allowing us to address your needs on the covering of floors, walls, windows, ceilings and outdoor areas such as sport surfaces and safety floors for playgrounds. As the partner-of-choice of globally leading manufacturers, ELNIA combines aesthetics and technology to offer premium quality materials such as parquet, carpets, synthetic grass, vinyl floors, wallpapers and curtains at competitive prices. ELNIA’s professional and value-for-money approach, guarantees total customer satisfaction.
Results achieved
The business became prosperous and know is looking forward an expansion to Middle East and North Africa.
Tips to replicate
You need to be able take into consideration the competitive market that you are going to be part of. You may need evaluation skills in order to be able to find the best collaborations for your business and the right partners. Furthermore, this will help you to know the position that you are in the current market, the competition that you are dealing with and the future international competition that you will have to deal with. If you how to do that you will be able to target mistakes, change your products and modify your management and business plan of yours. This practice was used by a business model called, Elnia, where partnered with EU-clients that were provided the business with products that were competitive in the market but also very affordable, practical and ecological.
LOGICOM GROUP
Category – Key words
Europe, middle east, south east Asia, technology business, IT industry
Who?
Digital solutions and services, 30 years.
Website
Abstract
Logicom Public Ltd is an international group of leading information technology companies. The Logicom Group is a member of the FTSE/CySE20 and FTSE-Med indices, listed on the Main Market of the Cyprus Stock Exchange. As an innovative technology business enabler, Logicom brings together markets, vendors and technology providers, with a local presence in a wide variety of markets. Logicom Solutions supports the largest organizations in the regions in which it operates in addressing digital disruption, by providing a complete set of solutions and services to help build and execute their digital vision.
Results achieved
Establigshed in 1987, the group currently employs more than 800 professionals and serves more than 8,000 customers through its fully-owned subsidiary companies in Cyprus, Greece, Italy, Germany, Romania, United Arab Emirates, Saudi Arabia, Lebanon, Jordan, Kuwait, Bahrain, Qatar, Oman, Egypt, and Morocco – with a sales office in Malta
Tips to replicate
Maintaining high performance levels, is the reason why we are renowned globally.
AELTRARIS FURNITURE
Category – Key words
Furniture company, Greece, Spain, Portugal, Austria, China, Indonesia, Malaysia
Who?
Small furniture, lightings, mirrors, paintings, carpets. Nicosia, Cyprus. 1996.
Website
Abstract
Aletraris Furniture has been in the furniture business since 1996. Aletraris Furniture with more than twenty years of experience in the furniture industry works hard to source amazing pieces from around the world and then offers them to their customers to improve not only their lives at indoors but also outdoors and in the office.
The showroom is located in the main entrance of Nicosia next to the stadium. Indoor, outdoor and office furniture are displayed in the three stores building covering a total area of 6,000 square meters including the warehouse area. Aletraris Furniture is well known for its best ratio on price/quality, the ability to provide complete solutions and the professional service which is available from the first contact and continues after the sale as well. The company’s moto is: ‘’better quality, better prices, better service’’.
Results achieved
They supply furniture from well-known factories from different countries of the world including Italy, Spain, Portugal, Austria, Greece, China, Indonesia and Malaysia. Similar items like small furniture, lightings, mirrors, paintings and carpets are also available.
Tips to replicate
Aletraris Furniture has a well-known name in the world of furniture, and for a good reason. They work hard to set themselves apart from the rest of the competition and do so by offering a wide range of products at affordable prices as well as outstanding customer service.
ATHLOKINISI
Category – Key words
Fashion industry, online shop, costumers all over the world
Who?
Insert a short description of the business, including: Athletic and lifestyle apparel, footwear and sports equipment, 12 retail stores, 1-50 number of employees. Limassol, Nicosia, Larnaca, Paralimni. 1989.
Website
Athlokinisi | Your sportswear destination
Abstract
Athlokinisi was founded in 1989 in Cyprus. The company is considered as one of the leading retailers of branded athletic and lifestyle apparel, footwear and sports equipment. The aim of Athlokinisi is to provide excellent products and services to their customers all over the world.
Results achieved
Gradually the company expanded and now operates 12 retail stores in easy to find and shop locations in Limassol, Larnaca and Paralimni and an online shop. They represent and import all major brand names such as Nike, Adidas, Puma, Converse, Freddy, LP, Molden, Saucony, New Balance. Athlokinisi specializes in footwear, clothing and sports equipment.
Tips to replicate
The company’s core passion has always been sports and it has always valued customer satisfaction. Throughout the years the company has managed to be ahead of competition, to gain customer trust and loyalty, and to spread its passion for sports. Athlokinisi chooses to present only the top athletic and sportswear brands.
VOICI LA MODE
Category – Key words
Fashion industry, Romania
Who?
Insert a short description of the business, including: Ready made clothing and tailoring services. 18 retail stores, 1-50 number of employees. Nicosia, 1948.
Website
Voici La Mode group of companies
Abstract
Voici La mode is founded by Artemisia Panayiotou. The business operates out of a small shop in the old town of Nicosia providing ready-made clothing an d tailoring services. Voici La mode Group operates in the retail fashion and hospitality industries for the last 65 plus years.
Results achieved
The Group represents eight big fashion brands and restaurants in Cyprus – Marks & Spencer, Sfera, Celio, Etam, Undiz, Accessorize & Monsoon, Café La Mode restaurant chain and The Burgerie – and offers 35 points of sale across the Country. The group is also the exclusive franchise partner for Marks and Spencer in the Romanian Market and Europe.
Recognised as Business Leader in the Commercial Sector, Artemis Antoniadou Managing Director of Voici la Mode, was awarded the KEBE Business Leader Awards in 2015. The individuals recognised for these awards are those who operate with integrity and ethos, who have gained the respect of their own employees as well as that of their competitors and the broader business community, and who work on the basis of the key principles that characterise a successful leader: dynamism, innovation, foresight and knowledge.
Tips to replicate
The Group runs as a family Business, with great experience, offering quality products at affordable prices, always under a great Customer experience. Among others, the Company’s and Group’s values are its continuous development, not only in terms of the product offerings, but for its people too. It is our people that define the Group.
In the beginning of May, Marks & Spencer Acropolis store in Nicosia, invited a group of Senior School students, who had the chance to get acquainted with the procedures of a retail company operating in the fashion industry, such as purchasing, merchandising, operational mechanisms, client management, promotional practices and personnel management. Marks & Spencer’s Management team, through a series of live presentations and in-store tours, shared with the students the knowledge and practices for the effective and efficient operation of Marks & Spencer store; from best practices during the buying process and the correct in-store communication to its promotion and client service.
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