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The START Project
Project details:
The Strategic ParTnership to Improve InternAtionalization skills of SMEs in ReTail sector or START is funded by the ERASMUS+ KA2 program of the European Union and submitted under the project ID 2021-1-BE01-KA220-VET-000034627 / Grant Agreement nº 21PCP0013.

Target groups:
  • SMEs in the retail sector
  • Workers in the retail sector
  • Entrepreneurs
  • Young adults entering the workforce and unemployed people interested in the retail sector
The START Project Results

Transnationality is essential when discussing internationalisation. In this sense, the START consortium brings together the expertise in business management and internationalisation of organisations from various European countries, namely Belgium, Luxembourg, Spain, Poland, Cyprus, and Romania.

An extensive research will be carried out among retail SMEs in all partner countries, so as to create the first result of the project, consisting of the mobile report on the skills that are necessary to ensure a successful internationalisation process. The consortium will develop the START training course, which will constitute an online educational resource meant to fill the gap observed in retailers’ competences profile.

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Our Objectives
Through the outputs the consortium has set out to develop, the START project proposes to assist retailers in overcoming the barriers they face in their internationalization efforts: disinformation of international markets; the lack of knowledge about local business practices as well as insufficient analysis of markets; the difficulty of identifying foreign business opportunities and potentially beneficial synergies with local business; the limited internal structure regarding human and financial resources, managerial attitudes to growth and training; the lack of experienced departments to overcome cultural, linguistic or legal issues.
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Internationalisation manager profile
Specific Objective 1
Define the professional profile of an internationalization manager of SMEs in the retail sector that will support further training in this field, which should become a standard of reference when discussing internationalization training for retail.
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Specialised Training
Specific Objective 2
Train entrepreneurs, start-ups, and decision makers from retail SMEs with key competences and skills so that they can extend their implementation internationally.
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New job opportunities
Specific Objective 3
Train young adults and unemployed people seeking for new job opportunities in the retail sector, giving them a strong plus-value on the job market.
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Digital literacy
Specific Objective 4
Increase the digital literacy of learners to ease the distance learning process and for an optimisation of the use of e-commerce technologies to further develop small retail businesses.